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Tan adhesives and technological innovation

Shanghai Economic Review: What is the use of industrial adhesives?

Mike: global adhesives market size of about 60 billion euros, has more than 50 market segments. The 10 largest manufacturers accounted for almost 40% of the share, the high of about 8 billion euros Han, is the absolute market leader, every 10 smartphones have six uses of Henkel Adhesive Technologies.

Shanghai Economic Review: How to participate in the equipment manufacturing adhesive?

Mike: Just requires assembly industries, are able to find the shadow of the adhesive. Such as high-speed trains, by Henkel adhesive bonding technique can make the car run quieter, more robust, while in the vehicle assembly process is also more efficient.

Shanghai Economic Review: Now the phone has surface technology, Henkel or without participation?

Mike: Henkel adhesives make better integrate smartphones and display, allowing the display brightness increased by 4 times, so it does not consume too much battery. In addition, when accidentally dropped the phone, connect the phone internal electronics adhesives can also play a role in the earthquake. Henkel also provides a future excellent adhesive barrier will block the water vapor in mobile phones, making it possible to monitor the flexible bend.

Shanghai Economic Review: Chinese wages rising faster now, how to look at the Chinese market?

Mike: Henkel planned 2016 global sales target of 20 billion euros, of which 10 billion euros from the emerging markets. North America's per capita amount of the binder is 6 times in Asia, this one, it has a huge market potential in Asia, China is the world's second largest adhesives market, the market continues to expand, increasing the size of the middle class, so China demand for adhesives is still very strong.

Shanghai Economic Review: Henkel in Shanghai built the world's largest technology adhesives factory, Shanghai costs so high, why should the site Shanghai it?

Mike: relevant government departments in Shanghai Chemical Park gave us very much support in the pre-investment approval procedures and infrastructure, this world-class chemical park for our business development provides a favorable platform.

Shanghai Economic Review: How do you do research?

Mike: We have invested nearly 250 million euros per year for innovation, there is a 1600 R & D team of experts, the Asian R & D department has 400 people, there are 350 people in the technical customer service team. There are 12 research and development base in Asia, 70% of R & D funds focused on continuous improvement of existing products, 20% of the funds for the development of new applications and new technologies, 10% of the funds for the forward-looking or forward-looking technology platform hatch.

Shanghai Economic Review: Talent quality China or Asia-Pacific region to meet the innovative research and development needs?

Mike: Talents Henkel mature process: we recruit top talent in China to freely develop training to improve their skills and research and development capabilities, to ensure that our team is the strongest in the industry. We also have a rotation mechanism, China until other district staff will be stationed in Germany, the United States and other developed areas of R & D center to go to work, will also be posted to engineers working in developed regions of Asia, so you can exchange knowledge, to facilitate innovation.

Shanghai Economic Review: Henkel Adhesives Technologies in South Korea and China have established R & D centers, two R & D environment and the ability to make any difference?

Mike: We set up two R & D centers are optimistic about the market prospects of these two places. In Korea there are many large customers, such as South Korea's two largest electronics brands and Korea's largest domestic car brand. These customers demand to carry out local research and development, especially in China.

Shanghai Economic Review: Shanghai haze now very serious, life will bring you affected?

Mike: I do not particularly mind the Shanghai haze, still will not wear a mask to go out jogging.

Shanghai Economic Review: What is your favorite sport, what to read?

Mike: I like skiing. Because of their work, and I recently did a lot of reading time, but always read the "Wall Street Journal."



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